This yearly initiative is a worldwide celebration of Italian language and creativity. The initiative is always held on the third week in October and was born in 2001 in cooperation with the Accademia della Crusca. The annual theme serves as a guide and thread that connects events organized by Italian embassies, Italian Consulate Generals, and Italian Cultural Institutes all over the world with the support of the Ministry of Culture Affairs for International Cooperation as a means to focus on the promotion of the Italian language in the world.